Keep Calm & Carry On
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Keep Calm & Carry On

by Joshua Bullock

This meme seems like it’s been rehashed and commercialized so many ways using more traditional type and layout so I wanted to give it a bit of a vintage, Paris-subway-poster vibe. The original has a woman which frames the lettering and has some extra throw-back to the period, but ultimately the focus is on the phrase and the lettering so the piece evolved. Process shots below - Enjoy!